The industry is relying on a technological approach to reinvent itself with Sami Ben Abdallah, CEO of BACOSPORT. This second episode highlights the experience of a pioneering Tunisian company in technical and sportswear textiles, exploring the dynamics of a sector undergoing a major transformation: innovation, digitalization, alternative markets, environmental challenges, and the international potential of Tunisian brands. Tunisian textiles, strong in their know-how and agility, are now facing new challenges: traceability, circularity, and moving upmarket. An inspiring event to understand how to combine industrial tradition and technological vision.
https://youtu.be/H3C8X2pHdzU